Helping organisations turn purpose into action

Little Boat Consulting helps environmental, social and community organisations in Aotearoa New Zealand transform ambitious ideas into real-world impact. From launching national movements to unlocking market opportunities, we provide the strategic thinking, research rigour and practical execution you need to create meaningful change.

Launch & Brand Foundation

For new initiatives or organisations ready to make their mark, we help you establish a strong foundation from day one:

  • Strategic positioning and naming that resonates

  • Brand identity that reflects your values

  • Professional website design and content

  • Go-to-market strategy and stakeholder engagement

For organisations navigating complex markets or stakeholder landscapes, we provide the intelligence you need to make confident decisions:

  • Comprehensive market and stakeholder research

  • Qualitative and quantitative data analysis

  • Strategic synthesis and visual reporting

  • Actionable recommendations for market entry or program development

For organisations with websites or digital assets that need improvement, we transform confusing digital experiences into intuitive resources:

  • Comprehensive content audits

  • Information architecture redesign

  • User experience optimisation

  • Accessibility improvements for diverse audiences

Market Research & Strategic Insights

Digital Experience Optimization

Navigating complexity, delivering impact.

I founded Little Boat to work specifically with organisations prioritising people and planet. Every project is guided by the question: "Will this create meaningful, sustainable impact?" From community movements to government agencies to trade organisations, I've delivered results for diverse clients all united by their commitment to positive change.

city skyline under blue sky and white clouds during daytime
city skyline under blue sky and white clouds during daytime

Years of experience in Research and Communication

Successful Projects Delivered

Clients Return for Additional Projects

The challenge you're facing.

gray metal pipe on green grass field during daytime
gray metal pipe on green grass field during daytime

You're working on something that matters but you're stuck:

  • Launching something new and need a clear brand, strategy, and digital presence to gain traction

  • Entering new markets or communities but lack the data and insights to make confident decisions

  • Managing complex information that stakeholders struggle to access or understand

  • Scaling your impact but unsure how to grow strategically without losing your mission

You need more than generic advice. You need someone who understands the unique challenges of purpose-driven work in Aotearoa.

Dedicated to meaningful change that matters.

I believe real change begins with thoughtful action and rigorous understanding.

With two Master's degrees, one in Life Sciences, another in Business, Marketing & Communication I have spent my career at the intersection of scientific thinking and strategic communication. After working in both private sector and public organisations, I founded Little Boat Consulting to focus exclusively on work that contributes to social, environmental and economic wellbeing. Based in Aotearoa New Zealand, I work with organisations that refuse to choose between impact and excellence. Whether you're launching a community initiative, entering new markets, or optimising how you serve stakeholders, I bring curiosity, rigour and a commitment to solutions that work in the real world.

At my core, I believe even the smallest boat can navigate big waters with the right strategy, preparation and willingness to adjust course as needed.

Yoann Ledey

Lead Consultant and Founder of Little Boat Consulting

Client Feedback

Hear what our clients say about our work.

“Yoann helped me develop a unique branding that reflects my work, with simplicity, effectiveness and aesthetism. I will am selling my product with pride!”

Grace Mua

Founder of Rongoa by Grace

"We feel very fortunate to be the first customer of a web designer with such knowledge, expertise and a style of elegance. It is an absolute pleasure opening the website every time."

Brigitte Sistig

Founder of Repair Café Aotearoa NZ (RCANZ)

★★★★★
★★★★★