Helping organisations turn purpose into action
Little Boat Consulting helps environmental, social and community organisations in Aotearoa New Zealand transform ambitious ideas into real-world impact. From launching national movements to unlocking market opportunities, we provide the strategic thinking, research rigour and practical execution you need to create meaningful change.
Launch & Brand Foundation
For new initiatives or organisations ready to make their mark, we help you establish a strong foundation from day one:
Strategic positioning and naming that resonates
Brand identity that reflects your values
Professional website design and content
Go-to-market strategy and stakeholder engagement
For organisations navigating complex markets or stakeholder landscapes, we provide the intelligence you need to make confident decisions:
Comprehensive market and stakeholder research
Qualitative and quantitative data analysis
Strategic synthesis and visual reporting
Actionable recommendations for market entry or program development
For organisations with websites or digital assets that need improvement, we transform confusing digital experiences into intuitive resources:
Comprehensive content audits
Information architecture redesign
User experience optimisation
Accessibility improvements for diverse audiences
Market Research & Strategic Insights
Digital Experience Optimization
Navigating complexity, delivering impact.
I founded Little Boat to work specifically with organisations prioritising people and planet. Every project is guided by the question: "Will this create meaningful, sustainable impact?" From community movements to government agencies to trade organisations, I've delivered results for diverse clients all united by their commitment to positive change.
Years of experience in Research and Communication
Successful Projects Delivered
Clients Return for Additional Projects
The challenge you're facing.
You're working on something that matters but you're stuck:
Launching something new and need a clear brand, strategy, and digital presence to gain traction
Entering new markets or communities but lack the data and insights to make confident decisions
Managing complex information that stakeholders struggle to access or understand
Scaling your impact but unsure how to grow strategically without losing your mission
You need more than generic advice. You need someone who understands the unique challenges of purpose-driven work in Aotearoa.
Dedicated to meaningful change that matters.
I believe real change begins with thoughtful action and rigorous understanding.
With two Master's degrees, one in Life Sciences, another in Business, Marketing & Communication I have spent my career at the intersection of scientific thinking and strategic communication. After working in both private sector and public organisations, I founded Little Boat Consulting to focus exclusively on work that contributes to social, environmental and economic wellbeing. Based in Aotearoa New Zealand, I work with organisations that refuse to choose between impact and excellence. Whether you're launching a community initiative, entering new markets, or optimising how you serve stakeholders, I bring curiosity, rigour and a commitment to solutions that work in the real world.
At my core, I believe even the smallest boat can navigate big waters with the right strategy, preparation and willingness to adjust course as needed.
Yoann Ledey
Lead Consultant and Founder of Little Boat Consulting
Client Feedback
Hear what our clients say about our work.
“Yoann helped me develop a unique branding that reflects my work, with simplicity, effectiveness and aesthetism. I will am selling my product with pride!”
Grace Mua
Founder of Rongoa by Grace
"We feel very fortunate to be the first customer of a web designer with such knowledge, expertise and a style of elegance. It is an absolute pleasure opening the website every time."
Brigitte Sistig
Founder of Repair Café Aotearoa NZ (RCANZ)